Have you ever come across a website that is so bad – you think, “Wow, was this the first website ever made? Who made this?” Now think about this - do people say that about your site?
Just like a brick-and-mortar store front, a messy, disorganized, eye-sore of a website will not attract customers and definitely will not help increase your sales. If you have clothes on the floor, dust on the shelves and crowded walk ways – potential customers will not be able to find what they are looking for and run for the door. Don’t have a storefront… how about a messy, paper cluttered desk? Does it take you twice as long to find what you’re looking for in your office? Same with your website, if the navigation is overwhelming and any valuable content is buried, visitors will jump off your site quicker than they arrived. The stress is not worth it, especially when your competition is doing it better.
An easy way to check your site bounce rate is by visiting your site analytics – Squarespace has a straightforward recap of site activity. You can dive in deeper by checking your Google Analytics.
Have questions on how to clean up your site or interested in a site audit to see where improvements can be made? Contact me – we will get you cleaned up in no time!